4 Things You Should Consider Before Deciding to Buy Gold


In recent months, as the COVID-19 crisis has continued to affect the world, gold prices have soared on international markets, including in Cambodia. However, before you decide to buy gold, here are some important factors to consider:


1. Know the Purity of Gold

The purity of gold is measured in karats—24 karat is 99.9% pure, while 22 karat is 92% pure. Each karat equals 4.2% gold content. For example, 14K contains 58.33% and 18K contains 75% pure gold. Since 24K gold is too soft for jewellery, most jewellers use 14K, 18K, or 22K gold.


2. Hand-Made vs Machine-Made Ornaments

Many gold shops now produce machine-made ornaments. These are typically cheaper due to lower making charges. While machine-made pieces are cost-effective, hand-made jewellery is often valued higher for craftsmanship and uniqueness.


3. Jewellery Store Reputation

With thousands of jewellery stores in Cambodia, it’s crucial to choose a trusted vendor. Small, unknown shops may sell impure or stolen gold. Buying from a reputable jeweller ensures authenticity, quality, and peace of mind.


4. Is Now the Right Time to Buy Gold?

Don’t put all your money into gold. According to Warren Buffet, income-generating investments or bonds may offer steadier returns. Always diversify your investment portfolio to balance risk and reward.

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